B2B Marketing Funnel Automation
A marketing funnel is a fundamental concept in the world of industrial and technical sales and marketing. The right funnel can create a competitive advantage in your business. However, most businesses are doing things the hard way. The hard way is also the slow way and the reason most B2B companies complain about a ‘long sales cycle’ or ‘low conversion rate’. With our help you can automate parts of your funnel, or even all of your marketing funnel to accelerate sales growth without the need for additional human resources.
First, let’s clarify what we are talking about with funnels. We’re using the term ‘marketing funnel’ to describe how a new customer travels through your marketing and sales process from awareness to contract (or payment). In our reference to funnels we’re not specifying a separate sales funnel vs. a separate marketing funnel, we are referring to one big funnel with different pieces – an important point we will come back to later.
This is how a typical B2B Funnel Works:
Your ability as a company to continually drive new leads into your funnel and convert them into paying customers is what keeps your business growing and thriving. True, you likely have existing customers and it is technically less expensive to sell to customers you have already acquired. But, new business development is part of any growth plan and the funnel is where the magic happens.
Does this make sense so far?
Marketing Funnel Automation can add the proverbial turbo-charger to your sales and marketing efforts.
How Can Marketing Funnel Automation Help Your B2B Business?
These are just some of the benefits of an automated marketing funnel for your business and the benefits don’t stop there. Our founder (Jay Rice) has used marketing automation, automated marketing funnels and business systemization to the degree that he has traveled the world. He even used an automated marketing funnel to sell his last business!
We’ve created automated marketing funnels and advised on marketing funnels for a number of different businesses and can provide you with expertise (consulting) or a complete ‘done-for-you’ marketing automation service.
To learn more, request a consultation with us or our Special Report on Marketing Funnel Automation.